As the world of digital marketing evolves, so do the techniques and methods employed by businesses to reach their target consumers. Pay-per-click (PPC) advertising is one of the most widely used and efficient methods of reaching out to potential clients online, and Google Search Ads is the most prominent platform for PPC advertising.

1. Not Defining Your Goals 🎯

Before launching any digital marketing campaign, it is important to set some goals. What are you trying to achieve with your PPC campaign? More website traffic? More online sales? More phone calls? Once you know what your goals are, you can develop key performance indicators (KPIs) to track your progress. Not having defined goals is one of the most common mistakes made in PPC campaigns.

2. Not setting a budget 💵

3. Not Targeting the Right Keywords 🔤

Another common mistake made in PPC is not targeting the right keywords. It is important to do your research and target keywords that are relevant to your products or services. If you are targeting keywords that are not relevant, you will not generate quality traffic to your website. In addition, you will want to make sure you are targeting long-tail keywords, as they tend to be more specific and generate higher-quality traffic.

4. Not Creating Compelling Ads 🤯

5. Not Optimizing Your Campaign 📈

After your PPC campaign has launched, it is important to continuously monitor and optimize it. You should regularly check your campaign performance and make changes accordingly. Some changes you may need to make include changing your bid price, adding negative keywords, or changing your ad copy. Not optimizing your campaign is a mistake that can lead to a decrease in performance and wasted spend.